What is Taobao

What is Taobao?

Taobao.com is China’s largest online marketplace, beating Chinese eBay within 18 months of its creation on May 10, 2003. It was created by Alibaba.com, the world’s largest B2B online trading market. Now, Taobao.com has over 80% market share in China, with both C2C and B2C transactions.


Taobao.com: “There are no items buyers can’t find; there are no items sellers can’t sell.”

As stated about Taobao.com on Wikipedia: “Taobao (simplified Chinese: 淘宝网) is an online destination for shopping, socializing and information sharing in China operated by Alibaba Group”.

Sellers can post new and used goods for sale on the Taobao marketplace either at a fixed price or by auction. The overwhelming majority of the products on Taobao are brand-new merchandise sold at a fixed price; auctions make up a tiny percentage of transactions.

Do you need some information about how to use Taobao?
When using the Taobao shopping service, it is essential to know how to use Taobao to find the items you want to buy. We have a handy Taobao English guide about searching and finding the items you wish to purchase.

To make your search easier, we have set up a complete shopping directory of Taobao.com in English with direct links to the site. To start shopping, go to the Taobao categories in English.

You probably do not know what you can buy from Taobao.com, so we give you some insights into what’s popular on Taobao and Taobao.com and the hot-selling products of the moment.

For more detailed guides, we suggest you search Taobao forums with shopping communities, where you can find many valuable tips for buying online on China’s Taobao. If you have any questions or need help with using, searching, or translating Chinese websites, we are available on our live chat during working hours. You can also always send us a message with your questions. We will do our best to help you out.